Laconia Pet Center was already a client of ours for print and marketing materials so when they decided to rebrand and refresh their entire identity, the website naturally needed to follow suit. Their new branding introduced a fresh logo, updated color schemes, and a more modern voice. The challenge was to carry that same energy and personality onto their website.
I started by auditing their existing site to understand what was working and what needed to change. The old site was cluttered and did not reflect the quality of care and selection that Laconia Pet Center offers to the local community. I stripped away the outdated design and rebuilt the site around their new look.
The new homepage makes a strong first impression with vibrant imagery of happy pets and a clean organized layout. I made sure that the products and services they offer were easy to find and that essential information like store hours, location, and contact details were always just a click away.